Advanced Business Administration Book for PMS by Memoona Shahid

Contents:

Paper 1: Management

• Management yesterday and today
• Planning
• Organizing
• Leading: Mobilizing People
• Controlling: Learning and changing

Paper 2: Part 1: Marketing

• The Field of Marketing
• The Marketing Environment and Market Selection
• Product
• Price
• Place
• Promotion

Part 2: Financial Management

• Understanding Financial Management
• Understanding and Analyzing Financial Statements
• Short term Financial Management Decision (Investing and financing)
• Financial Decisions (Long Term)
• Investing Decisions (Long Term)
• Corporate Financing