Additional information
| Weight | 0.4 kg |
|---|---|
| Dimensions | 22 × 17 × 1.8 cm |
| Author Name | Adnan Bashir |
| Binding | Soft binding |
| Book Condition | New |
| Number of Pages | 479 |
| Product Quality | Best Quality |
| Publisher | Jahangir World Times Publisher |
JWT Mass Communication Paper 1 and 2 for PMS by Adnan Bashir
₨ 850.00
Contents:
Paper 1: Media: Functions, Contents and History
- News
- Feature Writing
- Structure and Functions of Various Departments of National Newspaper
- Ethics of Journalism
- Press Laws
- Mass communication in sub-continent
- Role of Media in Pakistan
- Social and Development Responsibilities of Pakistan Media
- Importance of Radio TV Documentary and Live Programs
- Difference between the News of Print Media and Electronic Media
Paper 2: Communication, Advertising and Public Relations
- Process of Communication
- Barriers to communication
- Principles of Effective Communication
- Development communication and Development Journalism
- Mass Communication
- Two step flow of communication and Opinion Leaders
- Public Relations
- Propaganda
- Advertising
- Importance of Research in Advertising and Public Relations
- Advertising as the Lifeblood of Media
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